NHTSA has received 42 owner complaints about the 2024 Toyota Prius, or 15.1 per year on the road — far fewer complaints than typical (complaint index 0.37, where 1.00 is the average of all tracked vehicles). Among the 89 model-year 2024 vehicles we track, it ranks #26 of 89 by complaints per year (#1 = fewest). Against other Toyota models its rate is 56% lower; against other Compact cars it is 31% lower.
Counts are normalized by time on the road, not by sales volume: a popular model generates more reports than a rare one, and complaints are not verified individually. How we count
Complaints filed between 2024-03-03 and 2026-10-12. Median delay from incident to filing: 7 days.
42Complaints
15.1Complaints per year on the road
0.37Complaint index vs. all tracked vehicles
4Recalls
16.7%Share involving a crash or fire
23Last 12 months
Analysis
The previous model year (2023) drew 6.9 complaints per year, fewer than this one. The following model year (2025) drew 10.1 per year, fewer than this one. In its first two years on the road the 2024 model collected 21 complaints, 70% lower than the average vehicle of the same model year.
The most common problem area is Electrical (21.4% of complaints), followed by Wheels, tires & suspension (19.0%) and Unspecified or other (19.0%). 7 reports (16.7%) describe a crash or fire; owners mention 3 injuries and 0 deaths.
Half of the reported incidents happened within 21 months of the model year's start; the busiest period was the third year (38% of incidents). In the last 12 months 23 new complaints were filed, versus 8 in the 12 months before — up 188%.
NHTSA lists 4 safety recalls for this model year.
Complaint index
vs. all tracked vehicles0.37
vs. other Toyota models0.44
vs. other 2024 models0.39
vs. other Compact cars0.69
Complaints in first 2 years on the road · vs. same-year average (21)0.3
The contact owned a 2024 Toyota Prius Prime. The contact stated that while driving 20 MPH with cruise control engaged, while depressing the brake pedal, the vehicle accelerated. The vehicle crashed into the rear bumper of the vehicle ahead.
Electrical · 2026-10-08 · ODI 11769876 · Crash
I was driving the vehicle at less than 15 miles in Wickham Park on Oct. 1, 2026. As I slowly turned right into a parking lot, the vehicle suddenly picked up speed, and crashed into a big tree near the parking lot.
Unspecified or other · 2026-10-04 · ODI 11768876 · Crash
The design and engineering of this vehicle is defective. All of the vehicles on the road need to be recalled. The outside an inside edges of the tire wear at an extreme rate which will result entire failure, collision, and eventually fatalities.
Steering · 2026-10-12 · ODI 11770608
Description of Safety Defect: I am reporting an uncorrected factory design defect in the 5th-generation Toyota Prius (2024 model) that constitutes an immediate and ongoing daytime driving hazard.
Lighting · 2026-10-05 · ODI 11768903
12V battery failed when vehicle was only 9 months old, stranding me on a cold day in January. No warning of dying battery prior to failure. Required a tow to dealer, where battery failure was confirmed. Replaced under warranty.
Unspecified or other · 2026-09-24 · ODI 11766593
Excerpts from complaints filed with NHTSA, trimmed for length. The ODI number is NHTSA's record identifier.
Summary: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Risk: A door that unexpectedly opens while the vehicle is moving increases the risk of injury.
Remedy: Dealers will modify the rear door switch circuits, free of charge. Owner letters were mailed July 13, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB03 and 26TA03. This recall expands and replaces NHTSA recall number 24V274. Vehicles repaired under the previous recall will need to have the new remedy performed.
BACK OVER PREVENTION:DISPLAY FUNCTION Campaign 25V744000 · 2025-10-30
Summary: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Risk: A rearview camera that fails to display an image can reduce the driver's view behind the vehicle, increasing the risk of a crash.
Remedy: Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.
Summary: Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Risk: A vehicle with an incorrect maximum capacity weight value may be overloaded, which can increase the risk of a crash.
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Summary: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Risk: A door that unexpectedly opens while the vehicle is moving or during a crash increases the risk of injury.
Remedy: Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.
